Safer Skincare

I am excited to share what I’ve learned with you and to educate and inspire you to make safer choices!

Yes, you read that right! 1938!
Are you as shocked as I am by this?

And wait for it…

And only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.

Researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead, cadmium, chromium, aluminum and five other metals in many popular brands of lipsticks and lip glosses commonly found in drugstores and department stores. The study also noted that children are especially susceptible to heavy metal accumulation and should not play with make up. Think of all the young girls that apply make-up daily or even multiple times a day?

Welcome to Beautycounter

Decades of studies indicate that serious health issues (including, but not limited to asthma, learning disabilities, cancer and infertility) are on the rise, and due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

What’s worse is the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day.

At Beautycounter, we’ve banned more than 1,500 ingredients setting a new health and safety standard— all while ensuring our products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market. I didn’t only fall in love with Beautycounter because their products are safer and high performing, but I wanted to work with a company that is working towards real change. Beautycounter is dedicated to making changes on the legislative level and creating a safe skin care movement. They are taking action in Washington and working to reform the current laws, in hopes that other skin care companies will follow their strict safety guidelines. They also work very closely to support 3 non-profit organizations that are doing great work to reduce our amount of chemical exposure. Watch this short video to learn why I am so proud to be a part of this company.

Now let’s talk about some of the products!

Beautycounter is dedicated to product performance, just as much as they are to product safety. After trying countless non-toxic cosmetic brands, I can tell you that this combination of safer ingredients and products that work is extremely rare.

Some natural cosmetic brands use only 100% organic ingredients. This is as pure as makeup can get, but often, the performance is lacking. While Beautycounter uses both synthetic and organic ingredients, they never compromise on the safety of the ingredients. Beautycounter has developed a groundbreaking and rigorous ingredient screening process, looking for data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure (are we exposed to this chemical from other sources) and more.

Every single Beautycounter product is listed on EWG’s Skindeep database, which is my go-to resource for researching product safety!

These products work extremely well and are comparable to the luxurious brands I was using from department stores and high end spas. Except, they are void of all the harsh chemicals. My skin has honestly never looked better!

I use Beautycounter’s Rejuvenating Skincare line, the face oils, the shampoo and conditioner, body oil and all the make-up. I haven’t tried a Beautycounter product that I didn’t absolutely love!

Here are a few of my favorite Beautycounter products that I use daily!

Countermatch Recovery Sleeping Cream

I love this night cream!! My skin feels so soft, plump and vibrant in the morning after the use of this hydrating magic! Breakthrough Bio-Mimic Technology harnesses the unique life-giving properties of plants to match the composition of skin, giving it precisely what it needs and nothing it doesn’t.


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Brightening Face Oil

Hands down my favorite skin care product! It makes your skin glow! This hydrates, brightens and moisturizes my skin so well! It contains 7 plant based oils that are full of anti-oxidants, vitamin C and fatty acids. I pat it into my clean face morning and night prior to moisturizer. This is a game changing product!


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Cleansing Balm

My absolute fave for cleansing, removing make up and as a night mask! It also hydrates with nutrient-rich raspberry and cranberry seed oils and promotes a brighter complexion with radiance-boosting vitamin C. Love it!


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Dew Skin

This is my must have makeup item if I had to choose just one. I use it daily. It is a lightly tinted moisturizer with SPF 20. It has hyaluronic in it, so it moisturizes so well. It provides a bit of color for when you don’t want full coverage.


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Tint Skin

I use this foundation when I need a bit more coverage – going to a meeting or out with the girls. It provides so much moisture, feels light weight and the color is perfect. You can put this over the Dew Skin for fuller coverage.


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Lengthening Mascara

Along with the Dew skin these two are my make up basics. Goes on easy and stays on well with super lengthening powers and nourishing botanical ingredients, such as organic bataua oil and carnauba wax, help condition lashes.


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3 ways to get involved with Beautycounter

Become a customer and start swapping out your beauty products and cosmetics to safer versions from Beautycounter. Consumer demand WILL change the marketplace.


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Your $29 Annual Membership Includes:


• 15% back in product credit to be used on future purchases
• Free shipping off all orders of $100 or more
• Receive a welcome gift (a free product that varies each month)
• Exclusive product offers


Join Here


*Make sure you select “Katinka Bencs” as your consultant. I offer great support and gift my members.

Join as a consultant and save 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices. Become a voice for change!!

Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible and can be whatever you want it to be!

We are a direct retail company, we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which I will help you earn right back!).

This is the right time to join Beautycounter! We are growing fast! Most consultants are the first in their area and are able to build their business and spread the word quickly!

We offer tons of support on our team and we will coach you on how to educate others and run a successful business!


  • Click the “Become a Consultant” button below and enter your email and other required info to create your account. It will say Choose a Mentor and give you an option that should default to “Kate Criswell.” If it doesn’t, click “Select a Different Mentor” and put in Kate Criswell in the first and last name section.
  • Add your Enrollment Kit into your cart – this is the package they require you to purchase if you want to be a consultant. It includes marketing material and catalogs.
  • You can choose to add one of the special Enrollment product packages to your shopping cart. These are deeply discounted, but not required. You can shop a la carte and enjoy 25% off immediately.
  • Finish the enrollment page and place your order.




As many of you know, I am very passionate about eating a healthy, nourishing diet void of toxins and inspiring others to do the same. Changing out my personal care products was naturally the next step for me. It’s hard to un-know something once you know it, so I dove in headfirst. I am thrilled to have discovered a brand that I love, trust and can really get behind!